SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

Soft Saving: Gen Z’s Shift Toward Present Happiness

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success complied with a familiar pattern: gain steadily, conserve aggressively, buy a home, and plan for retirement. Yet Gen Z is approaching cash with a fresh point of view. Rather than concentrating entirely on lasting build-up, this generation is focusing on equilibrium,

read more